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A Fine Line - How Design Strategies are Shaping the Future of Business

Author :

Edition : 2009, Indian print 2011

Media : Hard Back

ISBN : 9788126529544

JBA Book Code : 86314

Rs. 495


This book shares the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization's competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple.










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